Mercedes-Benz is well known for its commitment to deliver “The best or nothing.” Set to hit the showrooms late this year, the Mercedes A-Class promises to live up to this standard of excellence and raise the bar in the compact vehicle segment, be it in terms of luxury, technology, or refinement.
It’s truly brand-new
While new model announcements are quite common in the automotive industry, manufacturers generally retouch a vehicle’s bodywork, wheels, headlights and interior in order to “refresh” it and present it as a new model. The A-Class, on the other hand, is a genuine brand-new product. It seamlessly blends the latest technology with an entirely new platform, body and interior. This means that rather than having to compromise, Mercedes engineers and designers were able to create the A-Class from the ground up, which enabled them to produce a truly unique final product.
It’s uncompromising
Those who understand the Mercedes-Benz model nomenclature will be quick to realise that the A-Class is destined to be the brand’s smallest vehicle, as well as its most affordable. That being said, the best way to describe its design and features is with Mercedes-Benz’s ethos: “The best or nothing.” The A-Class will be available with an impressive list of standard equipment, such as LED headlights and daytime running lights, an integrated digital display and Mercedes’ MBUX Mercedes-Benz User Experience infotainment system. Amazingly, the A-Class will also be the launch model for many new technological features that will make their way to other Mercedes models in the future. The A-Class may be within your reach, but it promises to exceed your expectations.
It’s intelligent
The A-Class promises to impress thanks not only to its features, but also thanks to how intuitive it is to operate. In particular, MBUX comes standard in every model and has been positively reviewed by numerous automotive journalists for its effectiveness and intelligence in adapting to driver behaviour. For instance, the MBUX will automatically raise or lower the climate control temperature if you tell it that you are cold or warm. Even more impressively, it has the ability to memorize driver habits. If you tend to play a specific song or call someone when leaving work on Friday afternoons, the vehicle will eventually figure it out and list it in your suggestions at that time of the day!
It’s an amazing all-rounder
The A-Class faces stiff competition in the compact market, be it from rival premium manufacturers or from fully-equipped models from other mainstream brands. In this context, the A-Class stands out by its capability to outshine rivals in all departments. The performance is sure to impress, with a 221-horsepower engine, a seven-speed dual-clutch transmission and the possibility to select between different driving modes through DYNAMIC SELECT. Being a Mercedes, the interior finish will be impeccable, and the vehicle will offer surprising interior space. And of course, advanced safety features will be standard. As already mentioned, the advanced technology featured in the A-Class raises the bar for the segment not only in terms of features, luxury and capability, but also in terms of how it integrates all these assets together in a well-rounded, distinct package.
It’s coming to Canada
Unbeknownst to many Canadians, the first generation of the A-Class has been around since 1997. However, this new generation will be the first to be sold on the Canadian market. And whereas the U.S. market will only get the sedan model, Canadian buyers will get to choose between the hatchback and sedan versions of the A-Class! Having this vehicle available in Canada is exciting news – it’s an amazing opportunity to drive a Mercedes and to experience luxury and sportiness at the same time. What’s more, the A-Class will be coming to Canada equipped to deal with our climate, with available all-wheel drive – an impressive asset over most of its competitors.
Keep on the lookout for more information on the A-Class and be sure to visit Mercedes-Benz Saskatoon when it goes on sale in late 2018.
